B.B. Simon is a Los Angeles-based brand known for known for their iconic belts that are hand-crafted, made-to-order, and embellished with Austrian crystals. B.B. Simon belts were first popularized in the early 2000s when hip-hop stars began sporting them. B.B. Simon belts have since been an iconic fixture of streetwear and hip-hop culture. Modern-day rappers such as Jack Harlow, Ice Spice, Lil Wayne, Saweetie, and Lil Uzi Vert are frequently spotted wearing custom pieces.