CAMPAIGNS
CAMPAIGNS
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Art collective MSCHF was set to release their “Big Red Boot” in mid February at the conclusion of NYFW. Often cryptic about their releases, MSCHF partnered with us to produce a viral organic marketing campaign to build hype around the release during the week prior to the boot’s release.
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In a fusion of fashion and sports, Adidas, New York Redbulls, and Daniel Patrick partnered together to craft an exquisite collection of freshly designed team jerseys that redefine style on the field. In celebration of the collaboration and release, Adidas hosted an all-day event at their Soho location. To organically publicize the event, we promoted it with content creation focused on current fashion trends incorporating soccer attire. We provided social media coverage of the event and the release by conducting interviews and creating recap content.
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World renowned apparel and footwear corporation, Adidas, made Bowery Showroom an official NYC Superstar Sneaker pickup location. The campaign allowed influencers to pick up gifted Superstars. To capture the essence of a memorable experience, we created content around the pickup process while influencers tell motivational stories. The content publicized the Adidas partnership and showcased the influencers’ passion for Adidas footwear.
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Popular music festival, Rolling Loud, invited our creative team to the festival as press where we conducted interviews with the artists and captured the fashion during the festival. Through this collaboration, we aimed to engage the festival attendees and music fans worldwide by sharing unique and exclusive content which yielded the results below.
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Global women's fashion brand, Garage Clothing partnered with us to create UGC content to show off their new arrivals along with their in store offerings.
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In an effort to revive the global popularity of 2000s apparel brand, Ed Hardy, we were asked to help strengthen their social and physical presence through content creation and stocking. In this partnership, we created videos modeling new collections of tattoo-inspired garments to be posted on our social profiles as well as Ed Hardy’s.